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  • 快乐彩12选5开奖结直选果走势图: page adidas

    adidas by Stella McCartney is a unique partnership within fashion and sportswear. Since 2005,?we have?worked with the?adidas to design a collection of high performance sportswear for women, across a wide range of disciplines including running, yoga, tennis and swim. This is the most comprehensive and innovative partnership of its kind, with sleek cuts, precise lines and fit that echo the exceptional feminine tailoring we’ve become known for. As well as being functional, adidas by Stella McCartney follows the same code of ethics and modern ethos as all our collections.

    Shop the collection >

     

     

    Q&A with Stella

    Why did you choose to launch the adidas by Stella McCartney collection?

    I really wanted to change what I saw out there. Sports clothing for women, in particular sports performance, was such an ill addressed subject. The colours were very basic and there wasn’t much variation in design. I saw this as a real opportunity to put it right by offering women something they could work out in and still feel good about the way they look. Also, on the technical side, I find it really exciting to work with cutting edge sports performance technology and offering it to women.

    How is designing sportswear different from designing ready-to-wear?

    There are many differences. One of them is that I have to take the sports performance side into account. I also have to take into account different materials that have a very high technical level of involvement.

    Where do you get your inspiration from?

    It’s very similar to where I find the inspiration for all the other things I do normally. It’s mostly being inspired by real women, naturally sexy modern women, so I try to get into their heads and figure out their needs. These needs are obviously very different when it comes to sports performance, but I try to use the normal inspirations that I look at… film, music, everyday life really.

    How do you incorporate the eco-friendly philosophy of the brand in the adidas by Stella McCartney range?

    There are a lot of sustainable materials like organic cotton and recycled yarn; and innovations like the adidas DryDye technology – which uses no water at all to dye clothing. For Spring Summer 2014 we have specific Low Waste products which are created with100% no waste: 95% of fabric is used during pattern cutting and the other 5% is recycled or repurposed.

    Each season we have a sustainable requirement percentage and we out perform it each time. There is quite a lot out there but there could always be more…

    What are you most proud of in your adidas by Stella McCartney range?

    I’m most proud of the fact that it’s a really genuine piece of work. I always said that I would do it but only if it was in true to the high performance level of the brand, and we haven’t veered off that dream – which is to create stylish clothes and not sacrifice style for your sport. We are still one of the only collaborations between fashion and sport that truly targets the high performance arena and I am really proud of that.

    Tell us about the first adidas by Stella McCartney store you’ve opened in London?

    This store is a celebration of what we have been building for the last 8 years together with adidas. Hopefully it is going to be the home for women to go to find everything they need for their sports without sacrificing their style in any way. It’s very much part of the world of Stella McCartney store that we have opened in Brompton Cross, it’s really the icing on the cake, completing the different facets of the brand.

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  • 好像经济问题翻遍所有的图书馆都找不出答案,原来经济关系就在《论十大关系》数千个言辞中。 2019-05-24
  • 在粪坑里优胜的是蛆虫,在不公正的社会里优胜的是蛀虫。 2019-05-23
  • 中粮集团混改再按“快进键” 2019-05-23
  • 沪新增医疗服务最高价标准 水中分娩限2500元次 2019-05-22
  • 电脑-热门标签-华商生活 2019-05-22
  • 江面现2000多吨庞然大物 浮运约120公里刷新纪录 2019-05-20
  • 凤凰网青岛专栏宫大伟:父亲节《忆父亲》,追忆殷殷父子情 2019-05-18
  • 我省启动法律职业资格考试 2019-05-12
  • 新疆优秀出版物上网工程 2019-05-09
  • 甘肃裕河:“美猴王”下山 2019-05-09
  • 2018年CES Asia汽车科技汇总 未来出行更进一步 2019-05-07
  • 切实把学习成果转化为做好新时代政协工作的强大动力 2019-04-30
  • 77岁李明博体力不支 用拳头撑墙走进法庭受审 2019-04-30
  • 外交部发言人就美方公布对华贸易措施答记者问 2019-04-27
  • 三大上市险企前5月保费持续增长 2019-04-26